Social Marketing Approach

Social Marketing is a process that uses marketing principles and techniques to influence target audience behaviours that will benefit society, as well as the individual. This strategically oriented discipline relies on creating, communicating, delivering, and exchanging offerings that have positive value for individuals, clients, partners, and society at large.

How social marketing helps?

  • Policy: social marketing helps to ensure policy is based on an understanding of people’s lives, making policy goals realistic and achievable.
  • Strategy: social marketing enables you to target your resources cost-effectively, and select interventions that have the best impact over time.
  • Implementation and delivery: social marketing enables you to develop products, services and communications that fit people’s needs and motivations.